Being a genius developer is one thing, being a great designer is another but without the proper process of managing a client, you may never get any work. What happens once the contract is signed? What expectations does your client have during the process? Too many times, development houses are too quick to get a contract (maybe) and get the start fee, but keep the client in the dark until you are finish, or so you think.
This session will show you what documentation is needed to make the developer/client relationship strong from the moment they tell you they have an idea until they are ready to redevelop their whole website three years later. We will focus on the proper documentation, client communication, and case studies to help with future projects.
Chris Laney is an expert in marketing, digital strategies, and digital communication. Laney begins his career working in marketing and new media for companies like Chick-Fil-A and Verizon Wireless. In 2008, Laney started his own marketing agency, Laney Media Group. In 2009, he sold his company to join The Joy FM (Sarasota, Fl) as a Digital Strategist. In 2010, he left Sarasota, Fl to join Shamrock Media Group in Franklin, TN where he helped develop and brand one of the top radio marketing companies in the country. In 2012, he returned back to Sarasota where he joined Digital Frontiers Media, now Boost DFM. Laney builds interactive media strategies for some of the largest brands in the country.
On top of his duties at Boost DFM, he is the "Chair-Elect" of the Young Professionals of Sarasota, Education Chair for the Suncoast Technology Forum Board of Directors, and on the Board of Directors for the Young Advocates for Sarasota which advocates on behalf of young professionals to our local politics to support their way of living and work.
Laney's forte is creating creative digital solutions to problems. He understands technically what goes into a project to create a supreme user experience. His background in sales, marketing, management, design and development allows him to intersect all these important elements into one strong solution.